Launch Your First Campaign

KotKit Market is a UGC marketplace. You publish a brief (a short-video task), real creators discover it in the marketplace, film the video on their own account, and send you a link to review. The platform never auto-publishes for you — every video is filmed and posted by the creator.

1. Register as a brand

1. Go to kotkit.pro and click Sign In
2. Create an account via email, Google, or Telegram, checking “I represent a company / advertiser”
3. After signing in, the Brand Dashboard opens

Tip

A brand account is created when you register with the “I represent a company” box checked. Registration is open — no extra verification needed.

2. Top up your balance

Before creating a campaign, you need to add funds. Available methods:

Cryptocurrency (USDT, BTC, ETH, SOL)

1. In Dashboard, click Top Up
2. Select Crypto
3. Enter the amount
4. Pay via NowPayments (supports 100+ cryptocurrencies)

Bank card / SBP (Russia)

1. In Dashboard, click Top Up
2. Select Card (YooKassa)
3. Enter the amount in rubles
4. Pay via YooKassa

Note

Funds are credited within a few minutes. When you create a campaign, the budget is reserved for its slots; any unused amount stays on your balance.

3. Create a campaign

1. In the Brand Dashboard, click Create Campaign
2. Choose the mode:
   • UGC — creators film original video from your brief on their own accounts
   • Ready-made / response formats — creators publish your ready-made clip or film a stitch / duet / reply on their own account
3. Fill in basic information: name, description (what you’re promoting), category

Note

In every mode the creator publishes the video themselves. There is no auto-posting across a phone network — KotKit never logs into accounts or posts on anyone’s behalf.

4. Configure the brief and budget

• Brief — what to film, tone, must-have elements
• Content requirements, hashtags, music, example videos
• Platform — TikTok (default), YouTube Shorts, VK Clips, or Instagram Reels. One brief = one platform
• Price per post — a fixed amount the creator sees on the brief card
• Number of slots — how many publications you want (budget is reserved for them)
• Pre-publication review (optional) — if enabled, the creator uploads the clip to you for review and only publishes after you approve

Claim deadline

Creators always have 72 hours (3 days) to claim a brief and submit the video. This is a fixed platform rule and cannot be changed.

5. Publish the brief and wait for submissions

Once the campaign is active, the brief appears in the marketplace. Creators discover it, claim it (the slot is locked to that creator for 72 hours), and submit videos. There is no manual task dispatch — creators pick briefs themselves.

6. Review submissions in the dashboard

All submissions appear on the campaign page under the Submissions tab, grouped by job, with status filters (under review / approved / rejected / revision requested). For each submission you can:

• Approve — the task counts, the creator’s reward is credited
• Request revision — send it back with a note (for pre-publication review, with a re-shoot fee per the rules)
• Reject — if the brief wasn’t followed

Where to review

Review happens in the web dashboard. The KotKit Telegram bot notifies you of a new submission and links to the dashboard, but the approval controls live on the site.

Pre-publication review

If you enabled this mode, the creator first uploads the clip before publishing. You approve it in the dashboard → the creator publishes the video themselves → submits the public link → only then is the payout settled.

7. Launch the campaign

1. Make sure your balance covers the campaign budget
2. Click Activate Campaign — the brief appears in the marketplace and creators start claiming it

8. Monitoring and analytics

After launch, track progress in the campaign overview:

• Slots — how many of the planned publications are already approved
• Budget — reserved / spent / remaining
• Submissions — received work with links and metrics (views, likes, comments, shares)
• Creator chat — the “Message creator” button is available once a creator claims the job

Campaign management

• Pause — hide the brief from the marketplace (already-claimed slots are completed)
• Resume — show the brief in the marketplace again
• For contest campaigns — a leaderboard and winner selection

FAQ

How quickly will the first submissions arrive?

It depends on how fast creators claim the brief in the marketplace. Each creator has 72 hours to film and submit after claiming.

Can I choose specific creators?

The brief is open to all eligible creators in the marketplace. You review every submission yourself and pay only for the ones you approve.

What if a video is removed after approval?

You pay for an approved submission. Make sure your brief doesn’t push creators toward content that breaks platform rules.

Is unused budget refunded?

Yes, any unused budget remains on your balance and is available for new campaigns.