UGC creator catalog — author marketplace for brands

KotKit is a live catalog of UGC creators: short-video authors for TikTok, YouTube Shorts and VK Clips. Brands find creators by reach and experience and invite them to their campaigns — no bots, only real authors.

Task marketplace for creatorsFor creators — how to claim tasksFor brands — launch a campaign

Who are UGC creators

A UGC creator is an author who films authentic first-person videos about a product or service: unboxings, reviews, recommendations. Unlike glossy ads, UGC videos look like content from real people, so audiences trust them more. On the KotKit creator marketplace brands find such authors for their niche — for social media and for online marketplaces.

How to choose a creator by reach and experience

In the creator catalog you can filter authors by platform (TikTok, YouTube Shorts, VK Clips), level (Novice, Amateur, Blogger) and audience reach. An author’s experience is visible from the number of completed tasks — so a brand picks the right creator for its budget and campaign format.

How to invite a creator to a campaign

Register as a brand, launch a campaign with a short-video brief and invite an author straight from the catalog. The creator films the clip per the brief, publishes it on their own account and submits the link — KotKit holds the payment in escrow and collects reporting.

Frequently asked questions

What is the UGC creator catalog?
It is a live database of KotKit authors who film short videos for brands. Brands find creators by reach, platform and experience and invite them to their campaigns.
Who are UGC creators?
Authors who film authentic first-person videos about a product — unboxings, reviews, recommendations. This is content from real people, not studio advertising.
How much does it cost to invite a creator?
The brand sets the rate in the campaign brief. Publishing a ready clip starts at ₽100 paid out; an original brief shoot starts at ₽200. The final amount depends on format, reach and production complexity.
How do I invite a creator to a campaign?
Register as a brand, launch a campaign and invite an author from the catalog. Once they accept, the creator films and publishes the video, and payment runs through KotKit escrow.
Which platforms do the creators cover?
Authors film short videos for TikTok, YouTube Shorts and VK Clips, as well as UGC videos for online marketplaces and social media.